tag:blogger.com,1999:blog-60855156499610418962024-03-12T23:34:26.812-04:00The Greenery @ OgilvyThe Greenery @ Ogilvyhttp://www.blogger.com/profile/15751694422047611421noreply@blogger.comBlogger67125tag:blogger.com,1999:blog-6085515649961041896.post-50437106788918963562009-07-07T13:27:00.002-04:002009-07-07T13:36:19.070-04:00The Greenery is now OgilvyEarthIn case you've wondered why we've abandoned what was a fairly robust blog, well, we haven't. The Greenery has changed its name to OgilvyEarth, after the sustainability practice area expanded globally to include some 20 geographies across the Ogilvy Network.Progress means change, and in this case a new website and blog along with a new name and set of capabilities.So go here: www.OgilvyEarth.com The Greenery @ Ogilvyhttp://www.blogger.com/profile/15751694422047611421noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-74967593595180332592009-04-03T20:18:00.003-04:002009-04-03T20:21:56.389-04:00There’s No Wrong Way to Meet a Royal …When you’re an Obama, that is. Now, we flatter ourselves that our interest would not ordinarily align with that of the prying UK Daily Mail, but this once, we’ll admit that it does. Michelle Obama did something unthinkable at the G-20 Summit this week: she side-hugged the Queen of England. It was a flagrant violation of long-standing royal protocol, but it was also decidedly well-received – thethegreeneryhttp://www.blogger.com/profile/14299404011305309005noreply@blogger.com1tag:blogger.com,1999:blog-6085515649961041896.post-35678580923162579072009-03-27T23:04:00.006-04:002009-03-28T19:39:08.472-04:00Earth HourSo Saturday evening is Earth Hour. At 8:30 PM, nearly a billion people from around the globe are expected to switch off their lights for one hour. This simple act will be counted as a "vote" for the earth and a message of support for the upcoming COP15 summit in Copenhagen.www.earthhour.orgIf you haven't yet joined the movement, there is still time. Our client, WWF, is the organization behind The Greenery @ Ogilvyhttp://www.blogger.com/profile/15751694422047611421noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-53427999508755378772009-03-16T22:06:00.001-04:002009-03-17T17:47:21.409-04:00We May Not All Be Irish.. But (with a little bit of luck) we can all be green.
In between the usual St. Patty's fair, let's all wear a sprig o' green in honor of a different cause: the greening of the eccnomy. Bottoms up! Now I've got way too much blarney in me to serioslu advocate turning this beloved holiday (aka gnarly excuse to drink mid-week) into something it’s not: Earth Day 2.0. But I’ve also got enough Seth Farbman and Freya Williamshttp://www.blogger.com/profile/12806714939227761874noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-24151676073529790712009-03-05T10:00:00.000-05:002009-03-05T10:00:25.053-05:00No Country for Clean CoalHere's a good one to share: A new "PSA" directed by acclaimed filmmakers Joel and Ethan Coen (of Raising Arizona, O Brother Where Art Thou and No Country for Old Men fame). It's the latest in a series of clever :30 commercials produced by ThisIsReality.org to debunk the myth of clean coal technology. It was produced in partnership with Al Gore’s Alliance for Climate Protection.
Now, part of The Greenery @ Ogilvyhttp://www.blogger.com/profile/15751694422047611421noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-82906778642518134542009-03-04T17:29:00.000-05:002009-03-04T17:29:30.378-05:00Show Us What You’re Made Of
Mother told us, “Don’t judge a book by its cover,” but today we respectfully promote an exception: in the world of consumer goods, it’s all about the packaging.
Manufacturers have generally chosen between two opposite but equally significant packaging design directions: extravagance and economy. We’ve seen some packages take on truly disproportionate sizes (ala iPods) and others use truly Seth Farbman and Freya Williamshttp://www.blogger.com/profile/12806714939227761874noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-33465447376277475092009-02-28T17:29:00.006-05:002009-02-28T17:59:40.244-05:00The Trop Debate: Really?Recently we posted on Tropicana's new packaging and sustainability messaging. Tropicana, and its parent company Pepsico, have finally started looking at the carbon impact of its supply chain in earnest; as well as launched a new rainforest protection program.Our post (as always) was intended to highlight a movement by a major brand and spark some debate. And there indeed was debate about the new The Greenery @ Ogilvyhttp://www.blogger.com/profile/15751694422047611421noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-25557695981680982432009-02-13T15:17:00.002-05:002009-02-13T15:21:10.837-05:00Call to Brands - Save the Earth & Our WalletsIt's the million dollar question: will consumers continue to buy eco-friendly products as they cut costs?Our answer: why not help them do both?For various (mostly valid) reasons, eco-friendly products have till now tended to cost more than their counterparts, leading to a perception that green is expensive or even a luxury. Let's call it the Whole Foods effect.But at its heart, sustainability is Seth Farbman and Freya Williamshttp://www.blogger.com/profile/12806714939227761874noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-84140265229372095902009-02-12T17:14:00.011-05:002009-02-12T17:18:11.215-05:00Private Jets Fight BackAh, the private jet. What with the recent Detroit bail-out debacle closely followed by the private-jets-to-the-superbowl story, it's received its fair share of negative headlines recently. Epitomizing as it does the twin evils-du-jour - excessive spending and excessive carbon emissions - the private jet is threatening to become the symbol for all that is wrong with business 1.0. No wonder then Seth Farbman and Freya Williamshttp://www.blogger.com/profile/12806714939227761874noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-37468545822393524882009-02-11T12:25:00.018-05:002009-02-11T12:45:35.675-05:00Green Innovation at its BestBy now you've figured out that sustainability is a major driver of innovation. And, the Prius aside, it also lends itself to some amazing design. This is not your father's Birkenstocks.
Marc Alt, designer and member of The Greenery Lab-- Ogilvy's living library of sustainability thinkers-- is the founder of a competition that shares with the world some seriously green gadgets. Have a look. I Seth Farbman and Freya Williamshttp://www.blogger.com/profile/12806714939227761874noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-53362759601711658402009-02-02T10:11:00.018-05:002009-02-02T10:17:55.581-05:00Moving Communications ForwardI've often talked about Toyota's leadership as a green brand, their dedication to innovation and plentiful and captivating advertising in the sustainability space. But recently, they have gone beyond what we have all come to expect; they have decided to peel back the curtain and give drivers a peak of what is going on inside. Check it out: http://www.aimzeroemissions.eu/Not only is this good Seth Farbman and Freya Williamshttp://www.blogger.com/profile/12806714939227761874noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-89642258203156050142009-01-23T15:14:00.003-05:002009-02-28T17:28:56.442-05:00New From TropicanaLast week when I was buying orange juice, I noticed the Tropicana pack had a fresh new look, a (somewhat syntactically challenging) new line 'Squeeze, it's a natural' and an on-pack initiative committing to save the rainforest with every carton. All of the above were a bit of a surprise from a brand which seemed to have been plodding along almost unnoticed for some time, the rainforest&Seth Farbman and Freya Williamshttp://www.blogger.com/profile/12806714939227761874noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-44806638936280216652009-01-22T19:34:00.000-05:002009-01-22T19:36:17.941-05:00Starbucks Grass Roots MovementStarbucks has done it again!
On Inauguration Day, Starbucks launched a new “grass roots/together we can” campaign on TV and in-store. The campaign strongly reflects President Obama’s rallying cry to America to come together to help our nation. It is a great example of a brand embracing a cultural trend that aligns with its own brand ambitions and philosophy.
The campaign helps elevate Seth Farbman and Freya Williamshttp://www.blogger.com/profile/12806714939227761874noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-63646276962243667092009-01-15T14:19:00.007-05:002009-01-16T21:35:34.887-05:00Can't Beat the Real ThingCoke continues to explore sustainability: The company recently upgraded their Times Square billboard, now powered by wind energy. And though they aren’t the first-- Ricoh did it in July 2008-- Coca-Cola’s influence prompted 30 surrounding billboards to make the switch as well.Coke's been in Time Square since 1932, so it is only fitting that they should be a change agent for this intersection of Seth Farbman and Freya Williamshttp://www.blogger.com/profile/12806714939227761874noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-36401897715537902972008-12-30T10:06:00.006-05:002008-12-30T10:34:44.882-05:00Motorcycles Go GreenHere's an article from "Wired" about the introduction of lower-emission motorcycles. Motorcycles have always been incredibly efficient, but also polluting.Wired: The Greening of MotorcyclesNow here's what I find interesting (and why I am sharing): The debate that follows this article on the Wired blog addresses two of The Greenery's four pillars of good sustainability marketing-- vision and The Greenery @ Ogilvyhttp://www.blogger.com/profile/15751694422047611421noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-34477776493956643192008-12-27T12:49:00.006-05:002008-12-27T15:40:54.368-05:00Here’s to 2009!Our sister agency, JWT, has just released its list of 90 things to watch in 2009 and wouldn’t you know sustainability and the environment shows up multiple times on that list.90 Things to Watch in 2009 (unranked and in alphabetical order):1. 21st-Century Networking 2. Affordable Nutrition 3. Amy Poehler 4. Apatow-esque Humor 5. Bruno 6. Building a Beauty Arsenal 7. Buraka Som Sistema 8. Career Seth Farbman and Freya Williamshttp://www.blogger.com/profile/12806714939227761874noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-55286788453699175282008-12-23T19:33:00.008-05:002008-12-27T11:08:14.571-05:00A Reason to Root for New Jersey
If you've followed this blog at all, you know how I go on and on about how important collaboration is when telling your sustainability story. It forces a brand to think carefully about the company it keeps and reminds us all that we no longer can afford to think (or do) in isolation. I have highlighted some of our favorite initiatives, brands and partners here on this blog, including the The Greenery @ Ogilvyhttp://www.blogger.com/profile/15751694422047611421noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-31046418778828860302008-12-16T10:14:00.001-05:002008-12-16T10:17:49.935-05:00GOOD Climate ChangeCheck out what our friends at GOOD are up to...
A few months back they launched a daily news segment to talk about current events and hot topics in a way that is engaging and relevant to "people who give a damn". The result, Roger Numbers, an animated news anchor who reports in bite size, 2-minute segments on the GOOD website.
Over the past few months they have had several reports on climate Seth Farbman and Freya Williamshttp://www.blogger.com/profile/12806714939227761874noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-79113353592896658372008-12-10T12:15:00.007-05:002008-12-10T23:39:05.850-05:00Time Magazine's Top Ten Green Stories of 2008As 2008 comes to an end, it is only natural to look back at the events of this past year. And what a year it's been-- with the presidential election as the headline story almost everyday. Every list has Barack Obama at the top. And the Top 10 list of Green Stories is no different. Here's Time Magazine's List of Top 10 Green Stories of 2008. When it comes to the daunting task of “saving the planetSeth Farbman and Freya Williamshttp://www.blogger.com/profile/12806714939227761874noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-74021982700103127522008-12-06T08:58:00.012-05:002008-12-07T11:36:47.639-05:00Ecopreneur Highlight: Reiter8Occasionally, we divert our focus from the big brands and big issues in sustainability to highlight great new business ideas. Our friends at OZOlab are reinventing the way we enjoy drinking water. An ecopreneur on Nantucket has made the disposable world of fashion, sustainable. And in the hopelessly hip area of Brooklyn's Red Hook, with its views of the New York Harbor and Statue of Liberty, an The Greenery @ Ogilvyhttp://www.blogger.com/profile/15751694422047611421noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-36765001774518211392008-12-02T12:19:00.004-05:002008-12-02T21:55:32.269-05:00Greener ApplesFor the past few years Apple has been hit hard with criticism from Greenpeace for their production of computers containing "toxic chemicals" and other eco-unfriendly materials. In an effort to activate consumers against this brand favorite, Greenpeace created a website: greenmyapple.org. The site encourages consumers to demand change from Apple. This month, Apple released their "greenest" Seth Farbman and Freya Williamshttp://www.blogger.com/profile/12806714939227761874noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-6351572821370071512008-12-01T17:59:00.003-05:002008-12-02T22:00:34.361-05:00UN Partners with Madison Avenue We've all heard of Kyoto: the climate change treaty the US famously didn't ratify in 1997. The follow-up to Kyoto will take place in Copenhagen in December 2009, and this time the UN isn't taking any chances. It has enlisted the expertise of the global advertising community to help ensure a successful outcome at the end of next year and Ogilvy's The Greenery is leading the charge.During AdWeek Seth Farbman and Freya Williamshttp://www.blogger.com/profile/12806714939227761874noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-18808343113081967092008-11-26T11:30:00.002-05:002008-11-26T11:46:01.660-05:00Gobble, Gobble Goes GreenTo help you celebrate one of our favorite holidays we thought we'd share some suggestions on how to host a locavore Thanksgiving.Did you know that the average piece of produce travels 1,500 - 2,500 miles before arriving in your kitchen? Purchasing local products is not only a healthier and tastier choice but you will drastically help to reduce your carbon footprint. You will also be helping to Seth Farbman and Freya Williamshttp://www.blogger.com/profile/12806714939227761874noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-2042868966524930992008-11-25T12:54:00.003-05:002008-11-25T16:29:04.537-05:00No DoubtOn Friday, The Greenery spoke on a panel at Columbia University's Green Marketing Conference alongside keynote speakers like Greenery Lab expert John Grant, author of The Green Marketing Manifesto, and Andrew Winston, author of Green to Gold. For us, the most sobering moment in this well-run event came when Winston asked the audience to raise their hands depending on whether they Seth Farbman and Freya Williamshttp://www.blogger.com/profile/12806714939227761874noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-53670236208567541512008-11-25T11:41:00.000-05:002008-11-25T17:43:00.084-05:00In Case You Haven't Heard...Change Is ComingToday's New York Times ran a piece suggesting the economic downturn and plummeting cost of oil are likely to hamper the global transition to a low-carbon, clean-energy economy.
It's a good job nobody's told President Elect Barack Obama. At last week's Schwarzenegger-hosted Governor's Global Climate Summit in California, held to discuss how governments can balance Seth Farbman and Freya Williamshttp://www.blogger.com/profile/12806714939227761874noreply@blogger.com0