tag:blogger.com,1999:blog-60855156499610418962011-07-30T15:54:48.333-04:00The Greenery @ Ogilvyhttp://www.blogger.com/profile/15751694422047611421noreply@blogger.comBlogger671100tag:blogger.com,1999:blog-6085515649961041896.post-50437106788918963562009-07-07T13:27:00.002-04:002009-07-07T13:36:19.070-04:00

In case you've wondered why we've abandoned what was a fairly robust blog, well, we haven't. The Greenery has changed its name to OgilvyEarth, after the sustainability practice area expanded globally to include some 20 geographies across the Ogilvy Network.Progress means change, and in this case a new website and blog along with a new name and set of capabilities.So go here: www.OgilvyEarth.com

The Greenery @ Ogilvyhttp://www.blogger.com/profile/15751694422047611421noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-74967593595180332592009-04-03T20:18:00.003-04:002009-04-03T20:21:56.389-04:00

…When you’re an Obama, that is. Now, we flatter ourselves that our interest would not ordinarily align with that of the prying UK Daily Mail, but this once, we’ll admit that it does. Michelle Obama did something unthinkable at the G-20 Summit this week: she side-hugged the Queen of England. It was a flagrant violation of long-standing royal protocol, but it was also decidedly well-received – the

thegreeneryhttp://www.blogger.com/profile/14299404011305309005noreply@blogger.com1tag:blogger.com,1999:blog-6085515649961041896.post-35678580923162579072009-03-27T23:04:00.006-04:002009-03-28T19:39:08.472-04:00

So Saturday evening is Earth Hour. At 8:30 PM, nearly a billion people from around the globe are expected to switch off their lights for one hour. This simple act will be counted as a "vote" for the earth and a message of support for the upcoming COP15 summit in Copenhagen.www.earthhour.orgIf you haven't yet joined the movement, there is still time. Our client, WWF, is the organization behind

The Greenery @ Ogilvyhttp://www.blogger.com/profile/15751694422047611421noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-53427999508755378772009-03-16T22:06:00.001-04:002009-03-17T17:47:21.409-04:00

.. But (with a little bit of luck) we can all be green. In between the usual St. Patty's fair, let's all wear a sprig o' green in honor of a different cause: the greening of the eccnomy. Bottoms up! Now I've got way too much blarney in me to serioslu advocate turning this beloved holiday (aka gnarly excuse to drink mid-week) into something it’s not: Earth Day 2.0. But I’ve also got enough

Seth Farbman and Freya Williamshttp://www.blogger.com/profile/12806714939227761874noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-24151676073529790712009-03-05T10:00:00.000-05:002009-03-05T10:00:25.053-05:00

Here's a good one to share: A new "PSA" directed by acclaimed filmmakers Joel and Ethan Coen (of Raising Arizona, O Brother Where Art Thou and No Country for Old Men fame). It's the latest in a series of clever :30 commercials produced by ThisIsReality.org to debunk the myth of clean coal technology. It was produced in partnership with Al Gore’s Alliance for Climate Protection. Now, part of

The Greenery @ Ogilvyhttp://www.blogger.com/profile/15751694422047611421noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-82906778642518134542009-03-04T17:29:00.000-05:002009-03-04T17:29:30.378-05:00

Mother told us, “Don’t judge a book by its cover,” but today we respectfully promote an exception: in the world of consumer goods, it’s all about the packaging. Manufacturers have generally chosen between two opposite but equally significant packaging design directions: extravagance and economy. We’ve seen some packages take on truly disproportionate sizes (ala iPods) and others use truly

Seth Farbman and Freya Williamshttp://www.blogger.com/profile/12806714939227761874noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-33465447376277475092009-02-28T17:29:00.006-05:002009-02-28T17:59:40.244-05:00

Recently we posted on Tropicana's new packaging and sustainability messaging. Tropicana, and its parent company Pepsico, have finally started looking at the carbon impact of its supply chain in earnest; as well as launched a new rainforest protection program.Our post (as always) was intended to highlight a movement by a major brand and spark some debate. And there indeed was debate about the new

The Greenery @ Ogilvyhttp://www.blogger.com/profile/15751694422047611421noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-25557695981680982432009-02-13T15:17:00.002-05:002009-02-13T15:21:10.837-05:00

It's the million dollar question: will consumers continue to buy eco-friendly products as they cut costs?Our answer: why not help them do both?For various (mostly valid) reasons, eco-friendly products have till now tended to cost more than their counterparts, leading to a perception that green is expensive or even a luxury. Let's call it the Whole Foods effect.But at its heart, sustainability is

Seth Farbman and Freya Williamshttp://www.blogger.com/profile/12806714939227761874noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-84140265229372095902009-02-12T17:14:00.011-05:002009-02-12T17:18:11.215-05:00

Ah, the private jet. What with the recent Detroit bail-out debacle closely followed by the private-jets-to-the-superbowl story, it's received its fair share of negative headlines recently. Epitomizing as it does the twin evils-du-jour - excessive spending and excessive carbon emissions - the private jet is threatening to become the symbol for all that is wrong with business 1.0. No wonder then

Seth Farbman and Freya Williamshttp://www.blogger.com/profile/12806714939227761874noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-37468545822393524882009-02-11T12:25:00.018-05:002009-02-11T12:45:35.675-05:00

By now you've figured out that sustainability is a major driver of innovation. And, the Prius aside, it also lends itself to some amazing design. This is not your father's Birkenstocks. Marc Alt, designer and member of The Greenery Lab-- Ogilvy's living library of sustainability thinkers-- is the founder of a competition that shares with the world some seriously green gadgets. Have a look. I

Seth Farbman and Freya Williamshttp://www.blogger.com/profile/12806714939227761874noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-53362759601711658402009-02-02T10:11:00.018-05:002009-02-02T10:17:55.581-05:00

I've often talked about Toyota's leadership as a green brand, their dedication to innovation and plentiful and captivating advertising in the sustainability space. But recently, they have gone beyond what we have all come to expect; they have decided to peel back the curtain and give drivers a peak of what is going on inside. Check it out: http://www.aimzeroemissions.eu/Not only is this good

Seth Farbman and Freya Williamshttp://www.blogger.com/profile/12806714939227761874noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-89642258203156050142009-01-23T15:14:00.003-05:002009-02-28T17:28:56.442-05:00

Last week when I was buying orange juice, I noticed the Tropicana pack had a fresh new look, a (somewhat syntactically challenging) new line 'Squeeze, it's a natural' and an on-pack initiative committing to save the rainforest with every carton. All of the above were a bit of a surprise from a brand which seemed to have been plodding along almost unnoticed for some time, the rainforest piece in

Seth Farbman and Freya Williamshttp://www.blogger.com/profile/12806714939227761874noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-44806638936280216652009-01-22T19:34:00.000-05:002009-01-22T19:36:17.941-05:00

Starbucks has done it again! On Inauguration Day, Starbucks launched a new “grass roots/together we can” campaign on TV and in-store. The campaign strongly reflects President Obama’s rallying cry to America to come together to help our nation. It is a great example of a brand embracing a cultural trend that aligns with its own brand ambitions and philosophy. The campaign helps elevate

Seth Farbman and Freya Williamshttp://www.blogger.com/profile/12806714939227761874noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-63646276962243667092009-01-15T14:19:00.007-05:002009-01-16T21:35:34.887-05:00

Coke continues to explore sustainability: The company recently upgraded their Times Square billboard, now powered by wind energy. And though they aren’t the first-- Ricoh did it in July 2008-- Coca-Cola’s influence prompted 30 surrounding billboards to make the switch as well.Coke's been in Time Square since 1932, so it is only fitting that they should be a change agent for this intersection of

Seth Farbman and Freya Williamshttp://www.blogger.com/profile/12806714939227761874noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-36401897715537902972008-12-30T10:06:00.006-05:002008-12-30T10:34:44.882-05:00

Here's an article from "Wired" about the introduction of lower-emission motorcycles. Motorcycles have always been incredibly efficient, but also polluting.Wired: The Greening of MotorcyclesNow here's what I find interesting (and why I am sharing): The debate that follows this article on the Wired blog addresses two of The Greenery's four pillars of good sustainability marketing-- vision and

The Greenery @ Ogilvyhttp://www.blogger.com/profile/15751694422047611421noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-34477776493956643192008-12-27T12:49:00.006-05:002008-12-27T15:40:54.368-05:00

Our sister agency, JWT, has just released its list of 90 things to watch in 2009 and wouldn’t you know sustainability and the environment shows up multiple times on that list.90 Things to Watch in 2009 (unranked and in alphabetical order):1. 21st-Century Networking 2. Affordable Nutrition 3. Amy Poehler 4. Apatow-esque Humor 5. Bruno 6. Building a Beauty Arsenal 7. Buraka Som Sistema 8. Career

Seth Farbman and Freya Williamshttp://www.blogger.com/profile/12806714939227761874noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-55286788453699175282008-12-23T19:33:00.008-05:002008-12-27T11:08:14.571-05:00

If you've followed this blog at all, you know how I go on and on about how important collaboration is when telling your sustainability story. It forces a brand to think carefully about the company it keeps and reminds us all that we no longer can afford to think (or do) in isolation. I have highlighted some of our favorite initiatives, brands and partners here on this blog, including the

The Greenery @ Ogilvyhttp://www.blogger.com/profile/15751694422047611421noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-31046418778828860302008-12-16T10:14:00.001-05:002008-12-16T10:17:49.935-05:00

Check out what our friends at GOOD are up to... A few months back they launched a daily news segment to talk about current events and hot topics in a way that is engaging and relevant to "people who give a damn". The result, Roger Numbers, an animated news anchor who reports in bite size, 2-minute segments on the GOOD website. Over the past few months they have had several reports on climate

Seth Farbman and Freya Williamshttp://www.blogger.com/profile/12806714939227761874noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-79113353592896658372008-12-10T12:15:00.007-05:002008-12-10T23:39:05.850-05:00

As 2008 comes to an end, it is only natural to look back at the events of this past year. And what a year it's been-- with the presidential election as the headline story almost everyday. Every list has Barack Obama at the top. And the Top 10 list of Green Stories is no different. Here's Time Magazine's List of Top 10 Green Stories of 2008. When it comes to the daunting task of “saving the planet

Seth Farbman and Freya Williamshttp://www.blogger.com/profile/12806714939227761874noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-74021982700103127522008-12-06T08:58:00.012-05:002008-12-07T11:36:47.639-05:00

Occasionally, we divert our focus from the big brands and big issues in sustainability to highlight great new business ideas. Our friends at OZOlab are reinventing the way we enjoy drinking water. An ecopreneur on Nantucket has made the disposable world of fashion, sustainable. And in the hopelessly hip area of Brooklyn's Red Hook, with its views of the New York Harbor and Statue of Liberty, an

The Greenery @ Ogilvyhttp://www.blogger.com/profile/15751694422047611421noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-36765001774518211392008-12-02T12:19:00.004-05:002008-12-02T21:55:32.269-05:00

For the past few years Apple has been hit hard with criticism from Greenpeace for their production of computers containing "toxic chemicals" and other eco-unfriendly materials. In an effort to activate consumers against this brand favorite, Greenpeace created a website: greenmyapple.org. The site encourages consumers to demand change from Apple. This month, Apple released their "greenest"

Seth Farbman and Freya Williamshttp://www.blogger.com/profile/12806714939227761874noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-6351572821370071512008-12-01T17:59:00.003-05:002008-12-02T22:00:34.361-05:00

We've all heard of Kyoto: the climate change treaty the US famously didn't ratify in 1997. The follow-up to Kyoto will take place in Copenhagen in December 2009, and this time the UN isn't taking any chances. It has enlisted the expertise of the global advertising community to help ensure a successful outcome at the end of next year and Ogilvy's The Greenery is leading the charge.During AdWeek

Seth Farbman and Freya Williamshttp://www.blogger.com/profile/12806714939227761874noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-18808343113081967092008-11-26T11:30:00.002-05:002008-11-26T11:46:01.660-05:00

To help you celebrate one of our favorite holidays we thought we'd share some suggestions on how to host a locavore Thanksgiving.Did you know that the average piece of produce travels 1,500 - 2,500 miles before arriving in your kitchen?  Purchasing local products is not only a healthier and tastier choice but you will drastically help to reduce your carbon footprint.  You will also be helping to

Seth Farbman and Freya Williamshttp://www.blogger.com/profile/12806714939227761874noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-2042868966524930992008-11-25T12:54:00.003-05:002008-11-25T16:29:04.537-05:00

On Friday, The Greenery spoke on a  panel at Columbia University's Green Marketing Conference alongside keynote speakers like Greenery Lab expert John Grant, author of The Green Marketing Manifesto, and Andrew Winston, author of Green to Gold. For us, the most sobering moment in this well-run event came when Winston asked the audience to raise their hands depending on whether they believe that a)

Seth Farbman and Freya Williamshttp://www.blogger.com/profile/12806714939227761874noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-53670236208567541512008-11-25T11:41:00.000-05:002008-11-25T17:43:00.084-05:00

Today's New York Times ran a piece suggesting the economic downturn and plummeting cost of oil are likely to hamper the global transition to a low-carbon, clean-energy economy.   It's a good job nobody's told President Elect Barack Obama. At last week's Schwarzenegger-hosted Governor's Global Climate Summit in California, held to discuss how governments can balance economic growth with

Seth Farbman and Freya Williamshttp://www.blogger.com/profile/12806714939227761874noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-11640455163562495362008-11-19T17:38:00.007-05:002008-11-19T18:18:35.946-05:00

We've been following the GM story here for a while now. To make their case for a government loan, GM ran this ad in today's Wall Street Journal: There's a Belief that GM is Not Doing Enough. They also launched a new website called: gmfactsandfiction.com.Some of the key support points to why GM is future-ready: The Chevy Volt, a reduced manufacturing footprint, a shift from truck and SUV lines

The Greenery @ Ogilvyhttp://www.blogger.com/profile/15751694422047611421noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-84242199118961068642008-11-15T15:26:00.008-05:002008-11-15T16:50:10.698-05:00

I saw the most amazing notice on the gas pumps of my local Exxon station. Stuck on the pump was a small, homemade printed mailing label with information on new surcharges the station was placing on customers. "Due to the high prices of gasoline, a surcharge of $3, plus 40 cents per gallon, will be assessed to all customers using a debit or credit card for their purchase."I put the pump handle

The Greenery @ Ogilvyhttp://www.blogger.com/profile/15751694422047611421noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-12643811037030806062008-11-13T10:06:00.011-05:002008-11-15T17:07:00.846-05:00

This week, the NY Times reported that GM will struggle to make it through 2009 without an economic bailout from the government. Over the past few months we have talked a bit about GM's entry and promising growth into the sustainability discussion. Just over two months ago, J.D. Powers and Associates reported that GM's ranking as the most sustainable car brand in the blogosphere was just narrowly

Seth Farbman and Freya Williamshttp://www.blogger.com/profile/12806714939227761874noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-10460535122975833302008-11-11T15:41:00.005-05:002008-11-15T16:52:18.576-05:00

Last Tuesday, a record number of Americans -- 122 million of them-- went to the polls and voted. And while change is on its way, we all know that it will not happen over night.As President-elect Obama said in his acceptance speech, "...we know the challenges that tomorrow will bring are the greatest of our lifetime -- two wars, a planet in peril, the worst financial crisis in a century....The

Seth Farbman and Freya Williamshttp://www.blogger.com/profile/12806714939227761874noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-597354730861286562008-11-04T10:00:00.003-05:002008-11-04T11:20:34.101-05:00

It has been said that this is the most important election of our lifetime. That well may be true. Not that they aren't all important, and not just in the U.S., but in every country, every town, every time across the globe. But this one does feel different. We all sense that there is much more in the balance than perhaps we fully understand. We talk about crises-- with the economy, the climate,

The Greenery @ Ogilvyhttp://www.blogger.com/profile/15751694422047611421noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-38068429703131881032008-11-03T21:52:00.001-05:002008-11-03T22:06:40.449-05:00

It’s just a few hours until the first polls will open in what might be considered one of the greatest election of our time. We hope by now that everyone has had a chance to review the candidates’ positions on the key issues. To pump you up for tomorrow, we thought it would be fitting to review the highlights from each of the candidates’ environmental policies. Read with care and when voting be

Seth Farbman and Freya Williamshttp://www.blogger.com/profile/12806714939227761874noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-75494384642452715122008-11-01T18:11:00.005-04:002008-11-01T18:19:36.657-04:00

Tomorrow in most states in the U.S. and in many countries around the world, we set our clocks back an hour. Daylight Savings Time is over, the dark commute home is upon us.DST is said to help farmers (it doesn't), boost the economy (it does help retailers a bit), and promote better health (no evidence, although it does seem to make us feel good). It is said to have been the idea of Benjamin "

The Greenery @ Ogilvyhttp://www.blogger.com/profile/15751694422047611421noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-62813129134762927582008-10-23T18:47:00.011-04:002008-10-23T20:51:14.070-04:00

As Gordon Gecko said about uncertain financial times, "When other sell, I buy." And for companies that keep their cool, they can succeed in the New, New Economy. Take Payless. Payless has announced a launch of its first-ever "green" line of footwear. This is a brand that identified the opportunity to create a product that is part of the solution rather then the growing problem. Score 1 for

Seth Farbman and Freya Williamshttp://www.blogger.com/profile/12806714939227761874noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-61316719282030014922008-10-21T19:59:00.006-04:002008-10-21T21:05:16.723-04:00

Ever since the so-called financial meltdown, here's the question I am most often asked: "Does the economic uncertainty sound the death knell for the green movement?"A fair question. But one that comes from the perspective that "green" is a luxury, an extra benefit, a charitable donation to the planet. And the belief that consumers will no longer be willing to "pay forward" for a better future.But

The Greenery @ Ogilvyhttp://www.blogger.com/profile/15751694422047611421noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-28869318944305859952008-10-10T16:42:00.004-04:002008-10-10T16:47:16.615-04:00

Meet Jennifer McDonnell.Jennifer is one of our experts for The Greenery Lab™. Below, Jennifer answers a few burning questions we have posed to her and several other lab members. Over the coming weeks, we will be posting other experts responses to these questions, but for now...read below and get to know Jennifer.1. Who are you and what is your job in relation to sustainability?I’m Jennifer

Seth Farbman and Freya Williamshttp://www.blogger.com/profile/12806714939227761874noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-51799592175668526672008-10-08T21:05:00.003-04:002008-10-08T21:37:31.912-04:00

You may have heard the reports that ABC recently refused to air a television commercial from the Al Gore-led WE Campaign. It's strong stuff-- pointing fingers directly at the oil companies. And oil companies are steady advertisers on ABC and others. (Full disclosure: BP is our client, in case you didn't already know.)Decide for yourself. If you want to enter the conversation, go visit

The Greenery @ Ogilvyhttp://www.blogger.com/profile/15751694422047611421noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-31755184528906075402008-10-03T15:17:00.002-04:002008-10-03T15:18:49.047-04:00

Last week Professor Steve Rayner of acclaimed Oxford University posted an op-ed letter on Wired.com to our future President.http://www.wired.com/politics/law/magazine/16-10/sl_rayner/His POV is that the future is now: It's time for the US to stand up and take charge in the battle against climate change.As Professor Rayner points out, once the US puts it full weight behind something (WWI & WWII),

Seth Farbman and Freya Williamshttp://www.blogger.com/profile/12806714939227761874noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-37638399627786176952008-10-02T16:16:00.001-04:002008-10-02T16:18:45.772-04:00

You'd be hard pressed not to find an American who isn't nervous by our economy's sudden downturn. Even those outside of the finance world are beginning to wonder how secure their jobs are. However, never fear, the fight against climate change is going to save us. According to a recent post on Live Science, "Economists are predicting that investment in energy efficiency and renewable-energy

Seth Farbman and Freya Williamshttp://www.blogger.com/profile/12806714939227761874noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-65592432431019320762008-10-01T16:12:00.011-04:002008-11-15T16:59:48.527-05:00

Back in August, we shared some of GM's sustainability advertising on this blog. We were encouraged by GM's willingness to finally change and asked the question: Will [the consumer] be willing to change along with GM? Looks like we got our answer. Check out a recent study by J.D. Power and Associates Web intelligence division. GM Makes Green StridesIt goes to show the merit to communicating in

Seth Farbman and Freya Williamshttp://www.blogger.com/profile/12806714939227761874noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-19947687611378615752008-09-28T17:13:00.008-04:002008-09-28T17:43:56.576-04:00

Earlier this week, along with several others from the advertising industry, I was called to the United Nations to meet with Secretary-General Ban Ki-moon. Michael Lee with the International Advertising Association brokered the meeting.AD WEEK: "IAA, UN Officials Meet on Climate Change"Ban has made Climate Change a UN priority, leading up to Copenhagen in 2009 where the world community hopes to

The Greenery @ Ogilvyhttp://www.blogger.com/profile/15751694422047611421noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-7387844740291238132008-09-28T12:31:00.013-04:002008-09-28T18:18:41.011-04:00

I spent too much time on Facebook this weekend. Who's doing what? Following the debate on the debate... the usual stuff. But it seemed the chatter on Facebook was higher than usual. Was there bad weather this weekend? Are people actually taking ABC's "National Stay at Home Week" to heart and watching the latest (un)reality TV shows? ABC even suggest this is good for the environment and the

The Greenery @ Ogilvyhttp://www.blogger.com/profile/15751694422047611421noreply@blogger.com2tag:blogger.com,1999:blog-6085515649961041896.post-84845317237434516912008-09-26T16:04:00.010-04:002008-09-26T19:03:45.122-04:00

As we like to say, "green is green." Katie saw this bouncing around today and thought it worth sharing. The math may not be exactly right, but the humor is... If you had purchased $1,000 of Delta Air Lines stock one year ago, you would have $49 left. With Fannie Mae, you would have $2.50 left of the original $1,000. With AIG, you would have less than $15 left. But, if you had purchased

Seth Farbman and Freya Williamshttp://www.blogger.com/profile/12806714939227761874noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-85989201878558110002008-09-26T12:25:00.002-04:002008-09-26T17:06:19.100-04:00

Check out Thomas Friedman's recent appearance on David Letterman. As you know, Friedman reminded us that Ferdinand was right. The world really is flat.Now he takes on global warming. Watch Letterman get fired up.

Seth Farbman and Freya Williamshttp://www.blogger.com/profile/12806714939227761874noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-3822298499316259392008-09-24T11:49:00.013-04:002008-09-26T17:06:19.095-04:00

At The Greenery, we believe that collaboration is the key to making sustainability a reality. That's why we've been working to build a network of sustainability experts, thought leaders and provocateurs who can help us get to original, breakthrough and most importantly credible ideas for our clients. These are not your mother's environmentalists; we like to think of them as the 'new breed' of

Seth Farbman and Freya Williamshttp://www.blogger.com/profile/12806714939227761874noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-53260183670327745062008-09-23T16:02:00.006-04:002008-09-26T17:06:19.092-04:00

Recently Ogilvy, in partnership with The Ad Council, produced a new PSA and viral video for The Environmental Defense Fund (EDF).This work urges Americans to take advantage of mass transit to help fight global warming.We think it's powerful imagery. We hope it works.Check out the spot and be sure to visit http://www.fightglobalwarming.com/

Seth Farbman and Freya Williamshttp://www.blogger.com/profile/12806714939227761874noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-21769245331545254922008-09-19T10:38:00.003-04:002008-09-26T17:06:19.125-04:00

We love to see small business embrace sustainability. Because as much impact as the Fortune 500's have, small businesses— from tech start ups to the dry cleaner around the corner— is where change happens fastest.So while on vacation on Nantucket, I was excited to watch an eco-business taking off. It's one-part vacation activity, one-part sustainable product line and one-part eco-branding.

Seth Farbman and Freya Williamshttp://www.blogger.com/profile/12806714939227761874noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-25972426127437090792008-09-18T09:24:00.003-04:002008-09-26T17:06:19.101-04:00

Is it just us or are the beautiful people of the Jolie Pitt clan annoyingly incapable of setting a foot wrong?Today Brad Pitt and cult skincare brand Kiehl's (now owned by L'Oreal) announced a partnership to launch the world's first cradle-to-cradle-certified beauty product, Aloe Vera liquid body cleanser.The product is noteworthy for being 100% biodegradable, containing no parabens, SLS or dyes

Seth Farbman and Freya Williamshttp://www.blogger.com/profile/12806714939227761874noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-80511846104579213972008-09-16T17:53:00.019-04:002008-09-26T17:06:19.115-04:00

The Greenery's partners at Good Magazine, have recently joined efforts with Starbucks to distribute "Good Sheets" to all Starbucks patrons for the next 11 weeks.These one-sheets will focus on a variety of socially relevant topics, such as politics, education and health care to name a few.This week was the first issue and it focused on carbon emissions. Stop by your local Starbucks to pick up your

Seth Farbman and Freya Williamshttp://www.blogger.com/profile/12806714939227761874noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-82014359877028301572008-09-10T12:57:00.003-04:002008-09-26T17:06:19.087-04:00

Sixteen billion paper coffee cups are used in the US every year, adding up to more landfill garbage then is even imaginable. To stop the paper cup madness, Starbucks offers an incentive to customers who bring in their own reusable cups for their morning cup of joe. Good idea, right?But recently I went to Starbucks (reusable mug in tow) for my usual tall caramel latte. The barista used a paper

Seth Farbman and Freya Williamshttp://www.blogger.com/profile/12806714939227761874noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-28989772192014713172008-09-08T22:46:00.008-04:002008-09-26T17:06:19.105-04:00

Recently I was on vacation on Nantucket (an interesting sustainability story in its own right— think whale oil). While there, I had the occasion to dine with John Kerry and Theresa Heinz and her two sons. (Okay, we happened to be seated next to them at the Galley, but I'll tell it my way....)Anyway, Kerry is running again for the Senate seat he has occupied since forever. And to win again this

Seth Farbman and Freya Williamshttp://www.blogger.com/profile/12806714939227761874noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-10960814802076477022008-09-05T17:38:00.003-04:002008-09-26T17:06:19.111-04:00

Coca Cola is at it again, moving forward its efforts to improve the recycling of its packaging:http://www.sustainablelifemedia.com/content/story/strategy/coke_closes_recycling_loop_at_political_conventionsMaybe the American Beverage Association should follow suit and raise the profile of recycling programs for the industry. Here's what they are up to:http://www.ameribev.org/industry-issues/

Seth Farbman and Freya Williamshttp://www.blogger.com/profile/12806714939227761874noreply@blogger.com1tag:blogger.com,1999:blog-6085515649961041896.post-6606036072949219102008-09-04T11:02:00.002-04:002008-09-26T17:06:19.088-04:00

With fall semester getting underway, we can’t help but notice that many universities are jumping onto the Green bandwagon.Today, when high school seniors tour college campuses, they no longer only care about the cafeteria menus; dorm rooms, the party scene and the guy to girl ratio (though we are sure these continue to rank quite high on the priority list of 17 and 18 year olds). Increasingly,

Seth Farbman and Freya Williamshttp://www.blogger.com/profile/12806714939227761874noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-20733009674158263142008-09-03T09:13:00.002-04:002008-09-26T17:06:19.103-04:00

Few things in life bring people together like sporting events. And recently, sustainability has been getting into the game. The Olympics, U.S. Open Tennis. Even the sport of politics, with the Democratic Convention. Sports teams and events are getting greener.One of the first—and best known—is the Philadelphia Eagles. Its stadium is the benchmark for green arenas, with sophisticated energy and

Seth Farbman and Freya Williamshttp://www.blogger.com/profile/12806714939227761874noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-29200387457473628982008-09-02T11:14:00.001-04:002008-09-02T11:15:59.888-04:00

You may have heard that the DNC offset the carbon footprint of its jet-setting delegates. But exactly how?They composted the food waste from all 8,000+ meals. Used biodegradable trash bags for the garbage hauled to landfills. Powered both the Pepsi Center and Hyatt (the DNC HQ) by 100% wind energy.And our favorite: used only hybrid or "alternative fuel" cars and trucks to transport delegates and

Seth Farbman and Freya Williamshttp://www.blogger.com/profile/12806714939227761874noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-30157146781069930332008-08-27T17:26:00.002-04:002008-09-26T17:06:19.096-04:00

Take a look at the below photos... notice a commonality? (Besides Barack Obama, of course.)The bottled water.Over a year ago, The Greenery championed the switch from disposable plastic water bottles to reusable aluminum "SIGGs." It not only saves the environment, but also money.For Obama, there exisit a leadership opportunity to set an example. Walk the talk. Get rid of the disposable plastic

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With the holiday weekend here, we hope your plans are already in motion. But in case you are a last minute planner, or up for some challenges, here are are three simple things to think about as you head into the weekend.> Travel responsibly - We're not talking about drinking and driving (but PLEASE don't do that). But maybe not driving at all. Try a carpool. Or even better, public transportation

Seth Farbman and Freya Williamshttp://www.blogger.com/profile/12806714939227761874noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-87814655932996592732008-08-26T20:39:00.001-04:002008-09-26T17:06:19.109-04:00

On Monday, we took a field trip to the opening games of the 2008 US Open Tennis Tournament. Purely for business, of course. (That James Blake-- fresh off his Olympic effort in Beijing-- was playing Center Court was purely coincidental.) We went to see what the USTA was up to on the green front.After all, the press release looked promising:> Recycling program from Evian> Renewable energy> Lexus

Seth Farbman and Freya Williamshttp://www.blogger.com/profile/12806714939227761874noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-10171807612082225042008-08-25T16:17:00.001-04:002008-09-26T17:06:19.112-04:00

You may have seen the recent advertising campaign from Vestas, the U.S. wind energy company. The $100 MM "No. 1 in Modern Energy" campaign is running largely in consumer media. The message "America has some of the world's most abundant wind resources, and Vestas is here to help harness them" is certainly timely and welcomed. But why would Vestas bother talking to consumers? That's what Dow

Seth Farbman and Freya Williamshttp://www.blogger.com/profile/12806714939227761874noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-48644628899857546752008-08-25T16:12:00.001-04:002008-09-26T17:06:19.098-04:00

Do yourself a favor this Sunday and check out Planet Green's top TV series,“Greensburg.” It's a story we are very passionate about. A story about resilience, about community and about hope. It's the story of the small, rural town of Greensburg, Kansas, completely destroyed by the largest-ever tornado in the U.S. And of the townspeople who decided to rebuild not as it was, but as it should be.

Seth Farbman and Freya Williamshttp://www.blogger.com/profile/12806714939227761874noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-11797364357412273202008-08-24T22:40:00.000-04:002008-09-26T17:06:19.117-04:00

So it's over. The 2008 Beijing Summer Olympics has run its last race, pummeled its last horse, awarded its last dozen or so gold medals to Michael Phelps.And it was a good one. Two weeks of non-stop Olympic coverage (NBC had more air coverage then hours in a day thanks to all of their networks). Recording breaking ratings -- over 34MM viewers during prime time coverage. Some pretty amazing

Seth Farbman and Freya Williamshttp://www.blogger.com/profile/12806714939227761874noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-39962548505882753012008-08-20T19:05:00.000-04:002008-09-26T17:06:19.119-04:00

As the Olympics march on, it was only a matter of time before turning our sites to that "green" heavyweight contender, GE. The Ecomagination folks are airing three new spots in very heavy rotation. (It doesn't hurt when you own the TV network.)Of course it goes without saying that GE is a "gold standard" for successfully integrating sustainability into brand messaging. After all, it is the only

Seth Farbman and Freya Williamshttp://www.blogger.com/profile/12806714939227761874noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-56853145328831361882008-08-19T15:01:00.000-04:002008-09-26T17:06:19.085-04:00

Recently, we've looked at some of the world's biggest brands and what they've been doing with the world's biggest stage—The Olympics. And it occurred to us that one brand with a big sustainability story has been awfully quiet on the subject—Coca-Cola.We love the Yao vs. LeBron spot (shout out to our old The Greenery pal Jackie Jantos, now with Coke) and Bird's Nest truly brings a Coke and a

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You don't often hear the words "McDonald's" and "farmers market" the same sentence.But the fast food giant has been steadily getting into the "real food" game to keep up with cultural shifts. In the UK, McDonald's has aggressively taken on sustainable food sourcing by launching a campaign about where its food comes from and the importance of eating healthy.http://www.mcdonalds.co.uk/pages/

Seth Farbman and Freya Williamshttp://www.blogger.com/profile/12806714939227761874noreply@blogger.com0tag:blogger.com,1999:blog-6085515649961041896.post-81258704588788023442008-08-15T15:20:00.000-04:002008-09-26T17:06:19.090-04:00

Have you seen the new GM ad running during the Games? It aims to set GM apart as a "company that gets it," by showing off all the "green" bells and whistles they've got coming out of the R&D lab. It reminds us that GM is an innovator and is bigger than any one of its brands.Of course, it's hard not to smile a bit smugly as the US car giant tried to unload the albatross formerly known as The

Seth Farbman and Freya Williamshttp://www.blogger.com/profile/12806714939227761874noreply@blogger.com2tag:blogger.com,1999:blog-6085515649961041896.post-91944826013439315312008-08-14T16:52:00.000-04:002008-09-26T17:06:19.114-04:00

Let's take a look at commercial #2 from the Olympics.ExxonMobil has launched a brand campaign which features several of the CSR initiatives they are taking on. One ad which has caught our attention, focuses on ExxonMobil's fight against Malaria.Of course, we believe that it is very important to raise the awareness around Malaria because of it's massive effect on the global population. But one of

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Last week, the 2008 Summer Olympics kicked off with a bang. It's a rare opportunity for people from all walks of life to turn their televisions on and enjoy true world class competition. And some of the largest global corporations have spent over a billion dollars to grab the attention of these 30 million prime time viewers each night.The focus of their ads? Sustainability. Needless to say, we're

The Greenery @ Ogilvyhttp://www.blogger.com/profile/15751694422047611421noreply@blogger.com1tag:blogger.com,1999:blog-6085515649961041896.post-2394990994999805292008-08-10T21:38:00.000-04:002008-09-26T17:06:19.121-04:00

Welcome to The Greenery-- global advertising agency Ogilvy's sustainability practice area.The Greenery is a group of like-minded Ogilvy New York employees who found each other in early 2007. Uneasy with the state of the environment, keen to make a change, and sensing an opportunity, we banded together to do two things: Change Ogilvy, and help our clients change the world.On the Ogilvy front, The

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