Green Olympic Games

Last week, the 2008 Summer Olympics kicked off with a bang. It's a rare opportunity for people from all walks of life to turn their televisions on and enjoy true world class competition. And some of the largest global corporations have spent over a billion dollars to grab the attention of these 30 million prime time viewers each night.

The focus of their ads? Sustainability. Needless to say, we're happy to see this.

Over the next thirteen days, we will be posting some of these ads, sharing our thoughts and hoping you will share yours.

First up, The Alliance for Climate Protection's WE campaign. Their latest ad encourages us to move to "clean" electricity. Of course, we applaud all of Gore's efforts in the fight against global warming, but wonder if the campaign gives people the chance to take action?

Yes, the ad sends the viewers to wecansolveit.org, where individuals are encouraged to write their local and state politicians and ask for change. But we wonder...

Did it miss an opportunity to inspire individuals to make changes to their daily lives?

What do you think? Chime in.