What's Blowing in the Wind?

You may have seen the recent advertising campaign from Vestas, the U.S. wind energy company. The $100 MM "No. 1 in Modern Energy" campaign is running largely in consumer media. The message "America has some of the world's most abundant wind resources, and Vestas is here to help harness them" is certainly timely and welcomed.

But why would Vestas bother talking to consumers? That's what Dow Jones asked, too. The answer is simple: Things are not always what they seem.

As we told Dow Jones Newswire, "Consumers aren't going to run out and buy wind turbines, but they do influence government and politicians. If politicians feel that constituents support alternative energies like this, they're more likely to support legislation that allows these technologies to grow more quickly."

http://money.cnn.com/news/newsfeeds/articles/djf500/200808251045DOWJONESDJONLINE000270_FORTUNE5.htm

To read the article, just follow the link. To follow the progress of this campaign, just read this blog. More in the coming weeks.