Tuesday, November 11, 2008

The Climate for Change

Last Tuesday, a record number of Americans -- 122 million of them-- went to the polls and voted. And while change is on its way, we all know that it will not happen over night.

As President-elect Obama said in his acceptance speech, "...we know the challenges that tomorrow will bring are the greatest of our lifetime -- two wars, a planet in peril, the worst financial crisis in a century....The road ahead will be long. Our climb will be steep. We may not get there in one year or even in one term. But, America, I have never been more hopeful than I am tonight that we will get there."

We do have a long road ahead, but now more then ever is the time to work together and find solutions to all the looming issues facing the country, and even more importantly, a global population. That was also runner-up John McCain's message on election night.  A message of collaboration that quickly erased memories of a hard-fought campaign.  And a recognition that ideas can come from anywhere (even Nobel Prize winners).

This past Sunday, Al Gore sharing his thoughts and advice on how we can solve the economic crisis and the climate crisis at the same time, in a New York Time's Op-Ed.

If you haven't had a chance to read this piece, please do. 

It's our mantra, as well.  Since the financial crisis, The Greenery has stood firm that the economic downturn means opportunity for smart companies that employ real sustainability solutions and marketing.  And while it may mean the end of the green "trend," we believe it opens the door for the true, sustainable green industry boom.

Here's to change.

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