Tuesday, November 4, 2008

U.S. Election Day

It has been said that this is the most important election of our lifetime. That well may be true. Not that they aren't all important, and not just in the U.S., but in every country, every town, every time across the globe.

But this one does feel different. We all sense that there is much more in the balance than perhaps we fully understand. We talk about crises-- with the economy, the climate, the safety of us all. It feels different.

So vote. Red or blue (or green!), vote. We often encourage "small steps to help save the planet." Voting is the biggest small step there is.

Voting has lifetime rewards... not to mention a free cup of coffee from Starbucks.

Maybe it's a little silly to reward one for participating in the democratic process with a free Cup of Joe. But, I suppose, Joe's already been a big part of this election....

Happy Election Day!

P.S. Creatively, we like where this new Starbucks work seems to be taking the brand, but that might be because it's so eerily similar to another of our favorite pieces of mission-based creative, The Girl Effect. What do you think?

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