Thursday, January 22, 2009

Starbucks Grass Roots Movement

Starbucks has done it again!

On Inauguration Day, Starbucks launched a new “grass roots/together we can” campaign on TV and in-store. The campaign strongly reflects President Obama’s rallying cry to America to come together to help our nation. It is a great example of a brand embracing a cultural trend that aligns with its own brand ambitions and philosophy.

The campaign helps elevate Starbucks to the position of leader not only in the world of coffee but in society at large. The endline “it’s bigger than just coffee” sums it all up. I hope you find the spot as inspiring as I did.

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