Earth Hour

So Saturday evening is Earth Hour. At 8:30 PM, nearly a billion people from around the globe are expected to switch off their lights for one hour. This simple act will be counted as a "vote" for the earth and a message of support for the upcoming COP15 summit in Copenhagen.

www.earthhour.org

If you haven't yet joined the movement, there is still time. Our client, WWF, is the organization behind Earth Hour. Our Tokyo Executive Group Creative Director Mark Collis is the mastermind behind the campaign.

And if you think turning off a light switch is just a meaningless symbolic gesture, remember that most worthy movements start this way. But Earth Hour is not about protesting, it is about affirming the power of the individual: one person's actions do have the ability to impact many.

As I like to quote Margaret Mead: "Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has."

So flip the switch and take a look out the window to see the collective impact of the individual. Or else, do whatever comes naturally when the lights are off....