Here’s to 2009!

Our sister agency, JWT, has just released its list of 90 things to watch in 2009 and wouldn’t you know sustainability and the environment shows up multiple times on that list.

90 Things to Watch in 2009 (unranked and in alphabetical order):

1. 21st-Century Networking 2. Affordable Nutrition 3. Amy Poehler 4. Apatow-esque Humor 5. Bruno 6. Building a Beauty Arsenal 7. Buraka Som Sistema 8. Career Reinvention and Extension 9. Chat-Avoidance Services 10. The Cleveland Show 11. Cloud Computing 12. The Collective Consciousness 13. Creativity in the Informal Economy 14. Credit Card Dieting 15. Crowdfunding 16. The Decline of E-Mail 17. Distraction as Entertainment 18. DIY Repairs and Renovations 19. Doha 20. Dragonball 21. EarthRoamer 22. Electric Bikes 23. Elizabeth Banks 24. Emma Stone 25. The Energy Race 26. Environmental Exercise 27. Family-Friendly TV 28. Freebies 29. Gerard Butler 30. Girl Talk 31. Giving Circles 32. Gluten-Free 33. Good Old-Fashioned Cooking 34. Graphic Novels Hit Hyperdrive 35. The Green-Collar Class 36. hi5 37. Holographic Projection 38. Home as Castle 39. HomeAway 40. Homemade Beauty Treatments 41. How to Talk to Girls 42. Incognito luxury 43. Inconspicuous Travel 44. Innocent Cosmetics 45. Lady GaGa 46. Lala.com 47. Lance Armstrong 48. Lykke Li 49. Maria Pinto 50. Marketing with Aromas 51. Michelle Obama 52. Microfinancing's Second Wave 53. Mobile Phones Get Personal 54. More Under One Roof 55. NASA's Kepler Telescope 56. Netbooks 57. Noor 58. No "Paper" in Newspapers 59. Nutrition Replaces Dieting 60. Obama-speak 61. ODO7 62. Online TV Network Crackle 63. Online Video Ads 64. Outliers (as a term) 65. Palin's Grandson 66. Personalized Travel Guides 67. Pisco Sours 68. Presidential Sightseeing 69. Prince William Wedding Watch 70. Product Source Tags 71. Radical Transparency Meets Genomics 72. Readers + Social Media = Revenue? 73. Residential Market for Solar Power 74. Ricky Rubio 75. Russell Brand 76. Safe-keeping 77. The Small Movement 78. Smart Garages 79. South Africa 80. Stuart Karten 81. Sustainable Fishery 82. T. Boone Pickens 83. Telepresence 84. Touch Screens 85. Twitter Copycats 86. Virtual Reality Therapy 87. Virtual Socializing 88. Widgets 89. Wikileaks 90. Xbox Streaming

So, it appears that I am not only one expecting see the “green light” for the upcoming year.

With less than a week to go until the New Year, I for one am quite anxious for 2009 to get started. 2008 was a huge leap forward for sustainability, but I think 2009 is finally going to be the tipping point.

Happy New Year!